We work with a diverse range of private and public sector organisations – operators, landowners, local authorities, property developers, charities, consortia, and entrepreneurs, helping them achieve their commercial and organisational goals.
Our approach is highly collaborative. We work closely with our clients, stakeholders, and fellow advisors, drawing on our extensive industry experience to complement their in-depth, on-the-ground insights and add tangible value at every stage.
Jill and Nancy each bring a strong track record in senior marketing and board-level leadership at some of the UK’s most successful visitor attractions, including Madame Tussaud’s, Alton Towers, Warwick Castle, and the London Eye. Our backgrounds are rooted in commerciality and guided by the belief that outstanding visitor experiences are key to long-term financial success.
Over the past twenty-five years, we’ve applied this operator and commercial expertise across a wide variety of projects ranging from visitor attractions, heritage sites, museums and art galleries to leisure retailing, mixed-use developments, observation attractions, zoos, farm parks, theme parks, visitor destinations and landscape & garden destinations.
We are accustomed to engaging and advising at the highest levels, working with executive boards, charitable trusts, and diverse stakeholder groups. We combine thorough, evidence-based analysis with our practical experience to provide clear, objective guidance that supports strategic decision-making.
Whether advising existing operators as part of the senior team, bringing a fresh perspective to established processes, or guiding start-ups and commercial ventures from feasibility and concept development through detailed masterplanning to delivery, we aim to be a trusted and proactive partner at every stage.
Britton McGrath Associates is deliberately small with each project led by either Jill or Nancy, complemented as appropriate with trusted specialist associates hand-picked to suit the needs of the project.